In these workshops we focus on blogging and the various options available to your business. We look at the standard features of a blog, the rationale behind blogging for business and what makes a good blog vs a bad one. We take a look at Google Analytics and how you go about measuring site traffic and how you set it up with your blog. We look at the landscape and which are the best platforms available. We then take a practical walkthrough of WordPress and its major features and look at plugins including those for social media. Finally we look at how to write your blog with Search Engine Optimisation in mind so that you maximise business leads through your site. In conclusion we look at some of the best blogs out there and discuss why they are doing so well as compared to others.
- What is a Blog, Standard features
- Why Blog for Business (some stats)
- Good blogs vs. poor blogs
- Before you start: Set up Analytics
- Blogging Technologies landscape, which is best
- Walkthrough of three main blogging platforms
- Practical look at WordPress features
- Promoting your blog through social media
- Writing your blog
- SEO for your blog (keywords, embedding, plugins)
- Some examples
- Conclusion Tips
To register interest in this session contact Liz Murphy (Manage Your Customer) on 08610 57478 or email firstname.lastname@example.org to find out when it is next taking place.
We can also run private one to one sessions or group sessions for businesses.
Credentials and experience of trainer
Cian Foley has been running UTD Web Design for 5 years specialises in building websites for micro business and SMEs. As well as building websites, Cian has set up blogs for clients and is a serial blogger himself utilising Search Engine Optimisation skills, Facebook and other means to promote his blog and soft sell his services to potential clients.
Cian has run several courses for the Enterprise Board on Building Websites, Social Media, SEO and is keen (pardon the pun) to share his knowledge with local businesses so that they get the best out of their online investment.
“I’ve been using Word press for aprox 2 years – and learned more in those three hours yesterday than any other “techy training” previously, Well done Cian, for a very user friendly non-techy delivery” – Hillary Coghlan