Category Archives: Facebook

What is Internet Marketing?

Internet Marketing is a buzzword thrown around today like an old basket ball. It’s important if you have a business website to understand the basics so that you can score three pointers on your competitors.

Essentially it is any activity performed online that promote your product or service.

Here is a list of the top most critical Internet Marketing Activities:

  1. Search Engine Optimisation: You have to ensure that your website has the correct keywords embedded within it to have a chance of being shown on the search engine results page.
  2. Google Pay Per Click Advertising or Google Adwords: Using Google Keyword Research you can pay for your site to appear on the Google Search Engine Results Page (SERP). Be careful here as you can pay a fortune for ads that aren’t optimised and remember to ditch terms that aren’t giving you a return. These ads can also appear on websites that use Google Adsense.
  3. Facebook Pay Per Click Advertising: Facebook advertising is very exciting for certain businesses as you can target customers by age, location, sex etc. It can be expensive but if you get a customer to join your facebook page you have access to them potentially indefinitely.
  4. Affiliate Marketing: Often there’s a website out there that provides information to your target market. It might be worth offering them a percentage of your profit if they can generate significant sales for you. There are many third party services that link affiliates with merchants such as TradeDoubler. If it’s a niche you could update your site to track who has generated sales for you.
  5. Social Media interaction: It is important to engage with your consumers in a non-salesy way so that they learn to trust you. Building up this kind of relationsip will influence a customer when it comes to future purchase decisions.
  6. Add facebook like button to your site: If people like what you’re offering they may well share it on facebook if you make it easy for them to do it.
  7. Google Places: Don’t forget to add your site to Google Places otherwise know as Google Local Business Centre. When people do local searches these results often do better than regular SERP entries.

There are lots more things that you can do to market your product or service online. This is just a taster of some of the more important Internet Marketing techniques that I use on a daily basis.

 

Should I add a Facebook like button to my website?

Short answer: Err… Yeah!

Adding a facebook like button could be the single best thing you do to your website this year. There are hundreds of millions of people using facebook today, and over 1.5 million active Facebook users in Ireland, hundreds of thousands using the mobile version on iPhones and Android based phones.

It’s a relatively simple thing to add to a site, you can add it to your homepage or to every page on your site depending on the content management system used.

Once you’ve added it, end users can like or recommend your page, which means that your page will appear on their facebook profile and can even appear on their friends’ walls.  This is a truly viral way of spreading the word about a web page.

The beauty of it is that if a page is likable, it will naturally spread. On slang.ie I added the like button to all slang entries and some entries have received 10s of thousands of likes and shares, significantly increasing traffic to the site.

I recently added a facebook like button to http://www.hartleypeople.com and it has already received many likes from the local community.

A facebook like button should not be confused with a like box.  A like button is a small button that appears  somewhere on a webpage that allows logged in facebook users to like a page. It will also show how many others like that page too.  A facebook like box however shows facebook posts embedded on a webpage.  On the Hartley People site you will see a facebook like button on the top of the content on the home page and on the bottom right you will see a like box.

What’s the difference between a Facebook User, Page and Group

When I meet a client and they ask me ‘Can I have more than 5000 friends on Facebook?’ it’s horrible to see the look on their faces when I say no to them.

With Facebook if you are likely to reach more than 5000 people you need to set up a page or group.

If you want to promote something that potentially has lots of ‘fans’ or more accurately ‘likes’ then you need to set up a page.  Some good examples here are products, companies, causes, celebrities etc.

The down site with pages is that you cannot message all your subscribers directly.  In order to reach them you must post interesting content that others will like and interact with.  The more interactions the more people will see it.  Should the post be deemed interesting by facebook it will appear on subscribers walls.

With a Groups, you  can message all of your contacts.  With a regular user account you must select members individually to message.  With groups you can message everyone, which is very useful. Groups are very useful for committees and clubs that need to message the entire group through email. Groups are also useful for inviting people to events.

Essentially, everyone needs a personal facebook user account as their control centre.  You can then set up multiple facebook pages and groups depending on your requirements.

My advice is set up a page for your subscribers unless you have the specific requirement to message all of your members on a regular basis.