Search Engine Optimisation can Make you Fishers of Customers

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I’ve met with some clients over the past few weeks regarding making their businesses more competitive on the search results pages on Google.

I always start the sessions with the phrase “It’s not rocket science” but like everything there is effort involved.  Nothing happens overnight.

If I had a euro for every time someone asked me “can you get me to no. 1?” I wouldn’t need to do SEO ever again, but the answer is nobody can guarantee it.  You can pay to have an ad appear at the very top if you pay enough but it may not get you a return on your investment. To get to the top of the organic search results is possible, but it’s down to Google and how good your competitors are at SEO.

The beauty of it is that it’s like a sport, you get out what you put in, but the best thing about it is the rewards.  If you get to no. 1 you begin to get leads for your business for free.  A nice prize.

When you’re in no. 1 position, or even the first 3, and if there is business traffic for that key phrase you will get relevant traffic, and if your site does its job you will get leads.  Indefinitely.

Competitive business should learn to enjoy SEO as such and take the bull by the horns and learn the basics initially and then delve into the finer details.  You’d be amazed what a little effort can achieve, especially in local market places as most of your competitors will have done very little SEO.  As with everything the 80/20 rule applies.

I think of it like the old saying,

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

If you hire someone for SEO, you may get some extra business in the short term, but learn it for yourself and you can create something that potentially keep generating traffic for you indefinitely.

The fishing analogy doesn’t end there.  If potential internet visitors are fish, you website is the rod, and the keywords you use on your site are the bait.  You have to use specific bait for specific fish and that is the art of SEO.  Getting traffic to your site that is relevant and that will ultimately generate business for you.

If you need help with your SEO look to experts that actually achieve results, that have love for it and see it as a sport.  There are no tricks, nothing black hat about it, just do it right and the rewards are plentiful.  There have been updates to Google over the years that have removed sites from the results pages, but following a simple 3 step process of keyword research, applying the keywords to content and then sensible promotion through link building and supporting marketing activities will see you rise through the ranks over time.


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