A mistake that is commonly made by businesses is that they create a site and then leave it static expecting people to find it and purchase products or contact them for leads. In terms of SEO, generally, the fewer pages on the site the less effective it can be and the less specifically it can match what people are looking for.
Another mistake then is that businesses put up loads of content up on their facebook pages, images, short messages, competitions etc. and though effective in the short term, they quickly move from the time line and there is no long term SEO benefit. By following the strategy below you can get that quick win and also get some long term seo benefits.
The three key aspects of SEO are:
- Find out what customers are searching for
- Ensure the pages of your site match these terms
- Get links back to these pages
Finding out what people are searching for is pretty easy using tools such as the google keyword planner. So once you know this you can then discover how many competitors you have and how well they are doing on the search results page.
With a standard site you can really only focus on key phrases related to the content on those pages and you are limited in terms of what you can target. With a blog however, you can keep adding pages to your site, so following is a Simple SEO Social Media Strategy for Business Bloggers:
- Before you write the blog find out what people are searching for specifically
- Use that key phrase and slight variations of it when writing the blog, set the title to that, add it to the content, use it as the alternative description for images
- Be the first to share the blog entry on your facebook page or twitter account and ensure there are social share options on the blog so that they can share within their own networks.
You don’t necessarily need to write a blog about your business topics, though tips and tricks, guides, dos and don’ts can be helpful, but be creative. One of the more popular blogs on this site for example is a ‘how to get to‘ type article. This is very useful to people in my area and it will be potentially seen by someone looking to get a site done. If they like what they read they may at a future date decide they need a website and they then are aware of or know about the brand and might feel like they can do business with me as a result.
The brilliant thing about wordpress is that there are plugins that assist with this functionality. Plugins for social sharing, which facilitate sharing on practically all social networks and are highly configurable. Plugins for search engine optimisation, which provide keyword analysis, checklists and so on. It can make life very easy indeed.
So in summary, before you make your next facebook post, think about whether it might be more beneficial for you to post it to your blog first and then share the link on facebook.