Tag Archives: facebook

Should I add a Facebook like button to my website?

Short answer: Err… Yeah!

Adding a facebook like button could be the single best thing you do to your website this year. There are hundreds of millions of people using facebook today, and over 1.5 million active Facebook users in Ireland, hundreds of thousands using the mobile version on iPhones and Android based phones.

It’s a relatively simple thing to add to a site, you can add it to your homepage or to every page on your site depending on the content management system used.

Once you’ve added it, end users can like or recommend your page, which means that your page will appear on their facebook profile and can even appear on their friends’ walls.  This is a truly viral way of spreading the word about a web page.

The beauty of it is that if a page is likable, it will naturally spread. On slang.ie I added the like button to all slang entries and some entries have received 10s of thousands of likes and shares, significantly increasing traffic to the site.

I recently added a facebook like button to http://www.hartleypeople.com and it has already received many likes from the local community.

A facebook like button should not be confused with a like box.  A like button is a small button that appears  somewhere on a webpage that allows logged in facebook users to like a page. It will also show how many others like that page too.  A facebook like box however shows facebook posts embedded on a webpage.  On the Hartley People site you will see a facebook like button on the top of the content on the home page and on the bottom right you will see a like box.

What’s the difference between a Facebook User, Page and Group

When I meet a client and they ask me ‘Can I have more than 5000 friends on Facebook?’ it’s horrible to see the look on their faces when I say no to them.

With Facebook if you are likely to reach more than 5000 people you need to set up a page or group.

If you want to promote something that potentially has lots of ‘fans’ or more accurately ‘likes’ then you need to set up a page.  Some good examples here are products, companies, causes, celebrities etc.

The down site with pages is that you cannot message all your subscribers directly.  In order to reach them you must post interesting content that others will like and interact with.  The more interactions the more people will see it.  Should the post be deemed interesting by facebook it will appear on subscribers walls.

With a Groups, you  can message all of your contacts.  With a regular user account you must select members individually to message.  With groups you can message everyone, which is very useful. Groups are very useful for committees and clubs that need to message the entire group through email. Groups are also useful for inviting people to events.

Essentially, everyone needs a personal facebook user account as their control centre.  You can then set up multiple facebook pages and groups depending on your requirements.

My advice is set up a page for your subscribers unless you have the specific requirement to message all of your members on a regular basis.