The New Google Keyword Tool

Last week I tried using the Google Keyword tool and it wasn’t working the way I expected it to and I thought to myself that this was the end of an era.

How could I survive without the trusted Google Keyword Tool?

Thankfully, when I logged in today it seemed to be back to normal with an improved interface.

For anyone that doesn’t know at this stage, the Google Keyword tool is an indispensable application for anyone who wishes to do keyword research on-line.  The tool allows you to put in a keyword or phrase and it will show you how many people search for this word/phrase and variants of it worldwide and also locally (i.e. your target area) for the previous month.  It also gives an indication of how many advertisers are paying for advertising off the back of these key words and phrases.

This information is critical to anyone who wishes to promote their site online.

From a Search Engine Optimisation point of view it facilitates decision making on what names to give pages on a website, what keywords and phrases to put on them etc.  I mean there’s no point in creating a page with a certain title if nobody is ever going to search for it.

It now also asks for a website address as well as a key phrase, which can be very handy to see what your competitors are up to as regards keyword targeting.

It is an invaluable tool for anyone who takes their on-line presences seriously.

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