Here are my top 5 SEO tips for 2011.
- Get a Clear Picture: The very first thing anyone performing SEO should do is get a clear picture of the current situation. The best way to do this is by installing Google Analytics. After running Analytics for a month you will see some patterns emerging and you can determine how much traffic is coming from search engines.
- Filter out seasonal trends: There’s no way you can identify gains and losses unless you figure out the seasonal trends. You can use a tool such as google trends to do this if you do not have your own data.
- Find Opportunities: As with any marketing exercise you need to determine if there is a market. You need to identify the key phrases that people will use to find your site, but there’s no point in doing this if there is huge competition. Find the best keyphrase volume you can that has poor returns on the search results page and target that.
- Apply Research Effectively: Once you have the keyphrases identified using tip 3, apply the keyphrase to your site naturally in key areas such as titles, headings, links and body text. Don’t over do it. Find out how many times your competitors use it. As always it is no harm to build links to pages.
- Measure Results: Using analytics, measure how many hits these keyphrases are generating for you as a percentage against your search engine results position. Tweak your page slightly each month to see if it positively or negatively affects your position. Link building may also affect your position positive and should be an ongoing task.
That’s it. The basics are simple enough, do them right and you can’t go too far wrong. It’s that final 20% that’s the most painstaking and most difficult. Keep at it and you will get ahead of most of your competitors within a realistic time frame.