What is a Blog???

I was delivering a presentation to a group of start ups just before Christmas and one of the class members asked the dreaded question…

“What is a Blog???”

Hmmm, I suppose if she asked it then others were thinking it too.

My simple answer was that it is an abbreviation of Web Log, but of course this is just the label and explains nothing.

In a nutshell a blog is simply a website that facilitates the publication of articles.

According to Wikipedia, a blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog (See http://en.wikipedia.org/wiki/Blog).

Blogs are generally organised by date and into user defined categories.  Often blogs present an RSS feed to the web. A RSS feed is a file that contains a synopsis of your latest articles and the links to those articles.  RSS feeds are automatically generated by tools such as WordPress. Other users and sites can then subscribe to the RSS feed in order to be notified of updates to your blog. A podcast is related to a blog in that it presents media to the end user instead of text. I will explain podcasts in greater detail in a subsequent post.

Blogs are a great way to promote your company website as Google likes to check them regularly for updates.  Also, by writing a blog you will get more traffic to your site because you are more keywords and phrases that google can potentially match user searches with. So if you have a company website, you should set up a blog ASAP that you can write about interesting topics that are related to your business.

The best way to learn about blogs is to simply register on wordpress.com and create a blog for yourself to discover all the really cool features inherent in modern blog systems.

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